Natural Style is a current Japanese fashion trend based on the slow life movement. The designs are unfussy, clean, artisanal. Though they are nothing like sportswear in the West, there is something very practical and refreshing about them. Words like nostalgic and unchanging also come to mind. To ensure a high level of quality, a great number of the Natural Style brands manufacture their garments and accessories in Japan.
Lost among the untamed natural beauty of Steinbeck Country and the normalcy that it’s society has created. In essence a Kamakura-ite, she finds joy and inspirations in the quaint ocean-side city where the lives of surfer dudes and intelligentsias harmoniously collide.