Natulan: Online Boutique
Boutique Name: Natulan
Hana’s Note: Natural Style online boutique produced by Takarajima — the publisher of Liniere magazine. They select clothes from lesser known Slow Fashion designers to major brands. For me, many of the affordable Made in China collections sold here are not true to Slow Fashion in the sense that they are only duplicating the off body silhouettes. They are missing the key ingredient — quality = sustainability. However, there are many hidden gems on this website by companies such as ICHI Antiquities and Ohana.
Official Website: http://natulan.jp/index.html