by asuburbantale

Antipast AW 2010 Campaign

Brand Name: Antipast

Brand Concept:

{Quote taken from the official website}

“Antipasto is a small dish prepared at the beginning of an Italian cuisine. Just as how antipasto enlightens ones to have great expectations for the main dish to come, “Being an inspiration to fashion,” ANTIPAST is named to pursue and perform in the same manner.

ANTIPAST also signifies another aspect of the brand role in fashion, which is “ANTI-PAST.” The brand name itself has been designed to represent our beliefs and ideas toward the production of our original items which inspires creativity and arouses excitements to the unprecedented value in wearing.”

Hana’s Note: The female designers Junko Jinushi and Kyoko Kato are both originally textile designers. Their background clearly shows in their trademark whimsical motifs. The socks and tights are often colorful yet somehow understated, taking your everyday wear to the next level.

Official Website:

Online Shopping:

Antipast 2012 AW