by asuburbantale

Brand Name: LINNET

Brand Concept:

{Quote taken from the official website}

“LINNET is a company founded by Satoshi and Mayumi Maeda in 2000. The company has been created by the fusion of different skills partly by architecture, and the other by art and design. The company was named after the bird’s name who likes to eat seeds of flax, which is the raw material of linen, as linen is our most favorite material. ”

Hana’s Note: This little known brand is also a mom-and-pop fabric store nestled in the heart of Kyoto. Their clothes are so very simple that they convey homemade preciousness. Unfussy and unprovocative, the nostalgic designs are exactly what makes them wearable. To simplify life — a grab and go style.

Official Website: