minä perhonen

by asuburbantale

Brand Name: minä perhonen

Brand Concept:

{Quote taken from the official website}

“minä perhonen is a fashion brand working to produce clothes which do not lose their allure through lapse of time. The design process begins with sketches, which are made into their original fabrics. Also, they aspire to develop new materials and techniques with production centers of home and abroad. The name of the brand originates in Finnish as the designer sympathized with the lifestyle and the culture of FINLAND; he has traveled many times through northern European countries. “minä” means “I” and “perhonen” is “butterfly,” with a wish to make many beautiful designs like those of butterflies’ wings. The brand logo signifies “various characters (dots) within oneself (rectangle shape).” Just like the species of butterflies are countless, the designs too continue to increase.”

Hana’s Note: I always sense inocence and child-like fantasy in Akira Minagawa’s work, but the dreaminess is not one that is rainbow colored. It is thoughtful, quiet and longing for warmth — perhaps for the first day of Spring. His fabric designs are unforgettable — they draw you into stories and make you feel as if there’s more to an ordinary day.

Official Website: www.mina-perhonen.jp

Online Shopping: http://kuukukka.com