Non-Japanese Slow Fashion Brand: Margaret Howell
Brand Name: Margaret Howell
Brand Concept:
{Quote taken from the official website}
“I think of myself as a hands-on designer. For me make is integral to my design philosophy. It is crucial how a piece of clothing feels when worn. I’ve always wanted clothes to be the way I drew them – relaxed and lived in, a natural look. I find men’s clothes interesting in their structure, feel and functionality. I started by designing men’s clothes, and then found that women wanted them.
I’m inspired by the authenticity I can find in nature, people and places, and I think it is the same quality I look for in the materials I choose. For example, the feel of hand-woven Harris tweed and the irregular slub of Irish linen. I feel passionate about landscape, and its connection with such fabrics and the skilled people who weave them.
I like to work with manufacturers who understand and share this passion for make and quality of fabric: specialists such as John Smedley in fine-gauge knitwear, Mackintosh and their part hand-made raincoats, and the Scottish knitting factories that continue their heritage of producing the best cashmere in the world.
I also find these qualities in other people’s work. In 1970 I was encouraged by finding – at a jumble sale – and old, yet finely stitched pinstripe shirt. Today I still find it exciting to hunt out objects I consider to be well-made and enduring. In particular, mid-20th century products such as Anglepoise lamps, Ercol furniture, and Robert Welch stainless steel cutlery, represent the best of our heritage of timeless functional design.
I enjoy pulling these threads of British tradition, quality and skill together in clothes that are meant to be worn in the real world, where good design is about living with thoughtful style.”
Hana’s Note:
There is also a separate collection made exclusively for the Japanese market. Though the designs are overseen by Howell, they lack the carefree essence that I so much love in the UK collection. A tad bit too Kawaii, I wish the Japanese designs could retain the no-nonsense practicality that is Margaret Howell.
Official Website:
http://www.margarethowell.co.uk/
A Suburban Tale 